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Dialogue Earth’s Strategy for Building A Brand That Diverse Audiences Will Grow to Trust

by April 20, 2011

Today’s issue of the Pioneer Press carries an op-ed of mine introducing Dialogue Earth to the Twin Cities (see a re-posting on our blog here). I am very grateful for having the opportunity to get our story out in this forum.

Here’s a brief video I just recorded to explain two key elements of our strategy for building a trustworthy brand: engaging experts drawn from across society and not telling people what they should do with the information we are providing (a.k.a. non-advocacy). We believe this is at the heart of a successful formula for creating a brand that large, diverse audience will seek out to answer questions on topics that are often quite polarized.

If you are coming from Twincities.com, you might be interested in this recent piece on energy security and this one on safety related to nuclear energy. In addition, you may be interested to view the videos from our just-completed contest designed to introduce the topic of energy to general audiences as part of our forthcoming Dialogue Earth Media Challenge. We welcome your feedback!


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