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Just Around the Corner: A Longer-Running Pilot On Weather Emotions

by April 27, 2011

This week the weather in the U.S. has been pretty unusual. We set a record for rainfall here in the Twin Cities, which is really a footnote to the week compared to the violent extreme weather in the Southeast and beyond. While understanding how people are feeling about the weather day-to-day won’t change the weather, we see it as a great starting point for developing our Pulse system for tracking public opinion on issues discussed in the social media.

As a follow-on to our first weather pilot, we are gearing up to monitor mood about the daily weather across the U.S. for weeks at a time. In fact, we are just completing a run of about 8000 Twitter tweets through our “crowd-based sentiment engine” using the CrowdFlower platform. Once we have double-checked the results, we are set up now to collect tweets continuously, automatically send them over to CrowdFlower for sentiment judgments, have the judgments returned to our database automatically, and then publish the data on our interactive Pulse display. We expect to be analyzing several thousand tweets through CrowdFlower on a daily basis in order to create a detailed map of weather mood for the U.S. (see more here about our data sampling strategy). Look for more on this in the coming days. The image below is a sneak peek at our interactive platform, which our team has overhauled in recent weeks. It should prove to be a much-improved user experience!

Pulse social media analytics tool

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