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What Do We Need To Know About Rare Earth Metals?

by May 5, 2011
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Photo credit: Giles Douglas

The short answer is: lots. This recent piece on rare earth metals in the New York Times is eye opening. The fact that each Toyota Prius uses a kilogram (2.2 pounds) of neodymium—an element that I honestly had not known even existed—is worth understanding. This article highlights the challenges facing companies who have been planning to recycle rare earth metals from old electronics, as well as the reality that China controls the vast majority of the rare earth market.

For me, that there is a role of elements like neodymium in our energy system, underscores its complexity. Obviously, Marvin just nibbles away at the edges of that complexity in our recent video created by Robert Deutsch. This is exactly the type of issue that we plan to address in efforts like our planned Media Challenge focused on energy topics.


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