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Building A Knowledge Base About Ocean Acidification on Quora

by October 13, 2011

Some months ago, we did a proof-of-concept video contest on the subject of ocean acidification. Here’s the winning video, about a snail that doesn’t have a shell, goes to learn why, and then forms a band to spread the word about this phenomenon.

Our overall vision is that we’d only initiate video, or other multimedia, projects once we’d nailed down the “science behind the story.” Furthermore, to us, nailing down the story means that we’ve ferreted out those key points for which we can get widespread agreement from experts drawn from across society–those from industry, NGOs, government, as well as academics.

To be blunt, we skipped this (huge) step for ocean acidification for two reasons. We were trying to proof out a crowd-based process for creating videos that conveyed science points fairly. Also, I had a good bit of background on the issue from my graduate work in oceanography.

102__0x0_quora-picture Now that we’re aiming to cultivate Q&As on Quora on topics related to the environment, it seems only logical to revisit the topic of ocean acidification. We’re dubbing this Quora-based project EarthQ (see also this post about putting candidates on the spot about global warming). For reference, see this post I did on the science behind the story of ocean acidification.

The goal of EarthQ will be to identify the top questions about various issues people are likely to ask about ocean acidification–assuming we can shepherd solid answers that are endorsed by a wide spectrum of experts. Taking this approach ties into Anticipating Questions People Will Ask About a Topic. Of course, if we’re successful, we will have created a great network of experts ready to jump to assistance as new questions emerge organically on Quora.

I’m a big advocate of working with building blocks on an issue. Having given this a good deal of thought recently, it is clear to me that step one will be to develop Q&A that fully explain the carbon cycle. Then, we can move on to the topic of ocean acidification. Then we should have worked out enough of the kinks to take on the topic of global warming. Onward!


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