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Posts Tagged ‘feedback creation’

Preparing to Extract Weather Mood from Tweets

by March 3, 2011

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Yep, it was cold this morning in the Twin Cities. I didn’t need Twitter to tell that. Yet, we can’t always assume that, just because it is cold, people are upset, or that because it is warm, people are happy about the weather. But, we believe tweets will reveal something quite interesting: how people’s emotions are indirectly affected by the weather. For example, are people happy to be inside watching a movie even though it is “super chilly” outside? Or happy that the it is raining because it will help the garden, even though they may not be eager to be out in the rain themselves?

weather-tweet2

Having set the stage for tackling the issue of weather mood on our Pulse platform, here I describe our process for developing weather as a Pulse topic. (more…)

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