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Posts Tagged ‘Idea Peepshow’

Tapping the Crowd to Tell Our Story

by February 15, 2011

A version of this post also appeared as a guest column for the Idea Peepshow blog.

On occasion, I have to remind myself that marketing is a means to an end, and that the messaging and creative that resonate deeply with me may have little impact on the audience I’m endeavoring to reach.

My latest reminder has come in launching a brand from scratch. Never before have I had so much potential marketing control than today, as I help raise awareness for Dialogue Earth.

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