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Posts Tagged ‘MNpost’

Don Shelby: Climate Experts to Ratchet Up Language

by June 2, 2011

In his most recent article for MinnPost, Don Shelby describes a meeting he had with three climate science thought leaders about communicating their scientific findings to the public more effectively.  He describes a current message shift that many of them will undertake when fielding questions from reporters about global warming.

The example Shelby gives is when a reporter asks a climate scientist if current weather phenomena are due to global warming.  Rather than the typical, “no single event can be contributed to global warming,” the response will shift to, “no single event can be attributed to global warming, but we told you this was going to happen.”  The former statement has the potential to reinforce complacency by those who are skeptical of global warming or its predicted impacts.  Those supporting this new strategy, as Shelby explains, are hoping that adding a twist will reduce or eliminate some of this fodder for complacency.

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