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Posts Tagged ‘quantitative analysis’

News Monitoring Project: an Overview

by April 19, 2011

In Dialogue Earth’s quest to increase shared public understanding on issues of environmental importance, we stopped and asked ourselves: What do people already know? Where are they getting their information and what are the qualities of that information?

Suppose people collect information from three basic sources:

  • Personal experiences,
  • Interpersonal relationships and networks, and
  • Media.

Understanding the qualities of media information is particularly important because of it’s pervasiveness and roles in society as information disseminator, political watchdog, agenda setter, and entertainer.

Dialogue Earth’s News Monitoring project takes a look at the characteristics of information garnered from online print media, including both traditional and emerging sources. We use several layers of both quantitative and qualitative analysis including content, frame, and sentiment analysis. In the works, is a tool that will combine these different techniques to create a responsive and scalable synthesis of the moment’s top environmental news coverage. We hope this information will be useful for the communication development of a variety of individuals and groups.

Interested? Stay tuned for upcoming posts explaining the important project concepts in more detail.

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