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Posts Tagged ‘Tongal’

The Energy Challenge Series – Our First Concept Phase

by March 15, 2011

dialogue-earth-energy-promo-imageThrough our trials, we have found that it is best while administering our video production contests through Tongal to start out with a concept phase.  By starting the contests in this way, it gives us more opportunity to give feedback and a little bit more quality control as opposed to just allowing the producer contestants to create videos based on their interpretations of our instructions.

Also by allowing for the concept phase, we can involve the best storywriters within the creative community, many of whom do not have the resources to produce videos.  This increases overall participation, seeds our project with great concepts, and plays towards the collaborative spirit of our crowdsourcing endeavor.

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60 Seconds to Start to Answer, Why Dialogue Earth?

by March 12, 2011

As we work to develop partnerships and to garner support from individuals and organizations, we continually must answer the question, “Why Dialogue Earth?”

We are passionate about our mission to increase public understanding on societal topics, and believe very strongly in our strategy to understand the dialogue and to create relevant, trustworthy and engaging media.

After much deliberation (described in a post here), the Dialogue Earth team made the decision to turn to the crowd to help tell our story.

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Maximing Crowdsourcing Video Projects: an Interview

by February 28, 2011

Dialogue Earth’s associate director, Tom Masterman, was recently interviewed by Crowdsourcing.org about the decision whether or not to crowdsource the creation of video content. In the second part of this interview, Tom talks with Crowdsourcing.org’s Carl Esposti about the issues of time to execute, project phases, worker incentives and managing the interaction with the crowd.

Carl Esposti: So, once you give the crowdsourcing video project the green light, what challenges were you faced with?

Tom Masterman:
Once we’ve made the decision to crowdsource a project, we’ll generally experience a cocktail of emotions, from anxiety to anticipation. After all, we’ve just welcomed a crowd of people into our company. (more…)

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Background Information on Energy Video Pilot

by February 28, 2011

This post supports a new video contest that we are launching with partner Tongal this week on the subject of energy. This is to be the introductory contest for the forthcoming Dialogue Earth Energy Challenge, in which we expect to tackle 10 topics related to energy in 10 video contests spread out over as many months.

In that this is meant to be an introductory video, we realize it cannot do everything—especially because we are asking storytellers to limit their pieces to 90 seconds. Yet, we believe that the larger Energy Challenge needs a gateway video. It should draw people in, eventually inspiring them to click on another video or two to learn more about the details of a particular energy source, etc.

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Contemplating Content Crowd-Sourcing: an Interview

by February 18, 2011

Dialogue Earth’s associate director, Tom Masterman, was recently interviewed by Crowdsourcing.org about recent projects to crowd-source the creation of Dialogue Earth videos. In this post, the first of a two-part series, Tom talks with Crowdsourcing.org’s Carl Esposti about the issues of control, quality, cost and timing.

Carl Esposti: Why did Dialogue Earth consider crowdsourcing a video project?

Tom Masterman: Just the other day, I realized that crowdsourcing now pervades most aspects of the business strategy for our start-up nonprofit, Dialogue Earth. Given some personal experiences producing corporate videos, I truly wanted to avoid the unfortunate situation where you develop something in-house (or with a single contractor or agency) that you and the executive team love, but that falls flat with your target viewers. Since our goal is to communicate science in ways easily understood by a variety of audiences, it seemed worthwhile to test how the crowd would explain our key points.

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Tapping the Crowd to Tell Our Story

by February 15, 2011

A version of this post also appeared as a guest column for the Idea Peepshow blog.

On occasion, I have to remind myself that marketing is a means to an end, and that the messaging and creative that resonate deeply with me may have little impact on the audience I’m endeavoring to reach.

My latest reminder has come in launching a brand from scratch. Never before have I had so much potential marketing control than today, as I help raise awareness for Dialogue Earth.

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“No Shell Blues” Wins First Video Contest

by February 13, 2011

We’re thrilled to award Cuyler Bryant’s “No Shell Blues” with first place in our pilot video contest.

To understand why a cartoon snail singing the blues about ocean acidification won our contest, let me first provide some background.
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Our First Tongal Contest: Story Concepts For Ocean Acidification

by February 12, 2011

Although all of the story concepts were not used in the list of final winning videos for our Ocean Acidification video contest, there were seven stories that were interesting enough to be good building blocks for creative video producers.  And, even though the first place video used the first place story, we’d like to believe that the selection was mutually exclusive, depending more on story execution and production quality over which story was used.

When we started the contest, we set out to find five creative stories that had broad appeal in reaching both sides of the aisle that didn’t just preach to the choir.  In the end, we actually felt that seven of the sixty-four­ entries were good enough to be presented to the next stage of the contest; so we exercised our option to pay additional monies for the two extra stories.  In comparison to the amount of money a company can expect to pay a production/ advertising firm for just one storyboard, we felt that we got a great deal on our final seven. (more…)

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Scientific Basis for Ocean Acidification Video Contest

by February 11, 2011

When we set out to launch our first video contest, our goal was to test how well creative storytellers could run with a few key science points and create an engaging video about a science topic. As a small start-up effort, we couldn’t imagine having such great storytellers on staff, so we chose to present our challenge to the crowd via Tongal, a company that runs creative contests.

While the details of the contest will be covered elsewhere, this post focuses on the key science points for our pilot topic, ocean acidification

Your first reaction might be, “ocean what?” If so, you’re with about 75% of Americans who also haven’t heard of ocean acidification, (more…)

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