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Posts Tagged ‘Twendz’

A Journey to Understand Social Media Sentiment

by February 14, 2011

Brand Bowl 2011

Chrysler stood atop the final standing for Brand Bowl 2011.

On Super Bowl Sunday, 106.5 million viewers were watching the big game—the largest TV audience ever, according to Nielsen. Many tuned in to witness the Packers battle the Steelers; even more, I imagine, were watching to see emerging brand Groupon face off against fan-favorite Go Daddy and advertising stalwarts Pepsi, Doritos and Volkswagen.

Millions were simultaneously browsing the Web, monitoring game stats and their Super Bowl pools, and checking out the brands advertised on the TV spots. A much smaller group of advertising and social media junkies were simultaneously glued to “Brand Bowl 2011,” a venture between ad agency Mullen and social media monitor Radian6 to monitor and rank the sentiment of Twitter references of Super Bowl advertisers. (more…)

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