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Posts Tagged ‘Why Dialogue Earth?’

Is A Hip Hop Video Featuring Climate Scientists Responsive to the Science Communication Challenge?

by May 20, 2011

scienceMy head is spinning right now, the result of a collision of an eddgy, pop-culture approach to elevate the image of climate scientists and their science with a thoughtful piece by Thomas Bowman and colleagues in the journal Science about the need to take action on climate communication.

If you haven’t already seen the hip-hop video, here is the non-raunchy version (click here if you want the uncut piece, that has amassed more than 100,000 views in the past few days).

To be perfectly honest, I didn’t know what to think when I saw this video. My feeling was that it would do little to draw in anyone who wasn’t already in the “choir,” so to speak. For this reason, it really conflicts with the approach we are taking at Dialogue Earth. In chatting with friends about it, they suggested that the goal was not to inform but rather the video was just a good way to vent and release frustration for climate scientists who may be feeling that the public isn’t listening to their warnings about the state of the world. (more…)

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Understanding the Incentives in Crowd-Based Video Production

by April 28, 2011

There are some valuable take-aways from Jared Cicon’s latest reflections on online video contests. The post chronicles his return to contests on Poptent after time away due to a heavy workload. Having been in the sponsor’s shoes for several recent contests (ocean acidification, Why Dialogue Earth?, and intro to energy), we are keenly interested in understanding this approach to video production. Here’s a sample of Cicon’s work from one of the two contests on Poptent he won.

 

Why are we interested in crowd-based video production? We are striving to communicate science-based stories to large, diverse audiences. We believe that using a wide selection of storytellers and approaches, Dialogue Earth will create videos that explain each issue in voices that will resonate with a range of audience segments. Here’s more on how we plan to create a trustworthy brand that will serve as the foundation for all of our video content. (more…)

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60 Seconds to Start to Answer, Why Dialogue Earth?

by March 12, 2011

As we work to develop partnerships and to garner support from individuals and organizations, we continually must answer the question, “Why Dialogue Earth?”

We are passionate about our mission to increase public understanding on societal topics, and believe very strongly in our strategy to understand the dialogue and to create relevant, trustworthy and engaging media.

After much deliberation (described in a post here), the Dialogue Earth team made the decision to turn to the crowd to help tell our story.

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Maximing Crowdsourcing Video Projects: an Interview

by February 28, 2011

Dialogue Earth’s associate director, Tom Masterman, was recently interviewed by Crowdsourcing.org about the decision whether or not to crowdsource the creation of video content. In the second part of this interview, Tom talks with Crowdsourcing.org’s Carl Esposti about the issues of time to execute, project phases, worker incentives and managing the interaction with the crowd.

Carl Esposti: So, once you give the crowdsourcing video project the green light, what challenges were you faced with?

Tom Masterman:
Once we’ve made the decision to crowdsource a project, we’ll generally experience a cocktail of emotions, from anxiety to anticipation. After all, we’ve just welcomed a crowd of people into our company. (more…)

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Contemplating Content Crowd-Sourcing: an Interview

by February 18, 2011

Dialogue Earth’s associate director, Tom Masterman, was recently interviewed by Crowdsourcing.org about recent projects to crowd-source the creation of Dialogue Earth videos. In this post, the first of a two-part series, Tom talks with Crowdsourcing.org’s Carl Esposti about the issues of control, quality, cost and timing.

Carl Esposti: Why did Dialogue Earth consider crowdsourcing a video project?

Tom Masterman: Just the other day, I realized that crowdsourcing now pervades most aspects of the business strategy for our start-up nonprofit, Dialogue Earth. Given some personal experiences producing corporate videos, I truly wanted to avoid the unfortunate situation where you develop something in-house (or with a single contractor or agency) that you and the executive team love, but that falls flat with your target viewers. Since our goal is to communicate science in ways easily understood by a variety of audiences, it seemed worthwhile to test how the crowd would explain our key points.

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Tapping the Crowd to Tell Our Story

by February 15, 2011

A version of this post also appeared as a guest column for the Idea Peepshow blog.

On occasion, I have to remind myself that marketing is a means to an end, and that the messaging and creative that resonate deeply with me may have little impact on the audience I’m endeavoring to reach.

My latest reminder has come in launching a brand from scratch. Never before have I had so much potential marketing control than today, as I help raise awareness for Dialogue Earth.

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